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A Philippine venture studioSoftware for the PH market

Building the
Philippines'
next software companies

We build software companies in-house, partner with non-technical founders to launch theirs, and back operators already in motion — across the Philippine market.

Based
Davao City, PH
Focus
PH software
Model
Studio · Partner · Invest

01 / What we do

Three ways we put software into the market.

Studio

We build.

We spin up our own software companies in-house — from problem and prototype through to product, team, and first revenue. We hold the keyboard.

Ownership · Majority

Partner

We co-build.

We pair with operators and domain experts to launch their idea. You bring the conviction; we bring engineering, design, and zero-to-one playbooks.

Ownership · Co-founder

Invest

We back.

For founders already in motion, we write pre-seed checks and roll up our sleeves on product, hiring, and the first hard quarters.

Stage · Pre-seed · Seed

02 / Portfolio

What we've built so far.

Studio · 2026LIVE
Pamana.ph

Pamana.ph

The modern way for Filipino families to organise assets, documents and wishes — so legacy is something you leave clearly, not a problem you leave behind.

Estate & legacy softwareVisit
Studio · 2026LIVE
Reserve.ph

Reserve.ph

Never worry about bookings again. The digital booking solution for the modern Filipino business — built for barbershops, salons, spas and clinics.

Booking software · Personal servicesVisit

03 / Thesis

Why a studio, and why here.

The Philippines deserves software built for it — not adapted to it.

— Belief 01

Local context is a moat.

The next decade of Philippine software will be won by teams who understand how Filipino businesses actually run — the way money moves, the way receipts get filed, the way a tindahan keeps score — not just teams who ship features.

— Belief 02

Studios beat solo zero-to-one.

Most great products die in the first eighteen months. A studio shares the load — design, engineering, hiring, fundraising — so founders can spend their conviction on the parts only they can do.

— Belief 03

Patient capital, fast craft.

We move quickly on product and slowly on outcomes. We'd rather build ten companies that compound for a decade than a hundred that flash and fade.

For founders

Got an idea
for the Philippines?

You don't need to be a developer. You don't need customers yet. If you know a niche deeply — an industry, a workflow, a community — we'll build the software with you, as a co-founder.

Pitch us Read our thesis
  • 01You're a Filipino founder — or an operator with deep knowledge in a niche — building for the PH market.
  • 02You don't have to be technical. If you understand a problem and the people who have it, we'll build the product with you.
  • 03You don't need customers yet. Conviction in the wedge is enough to start a conversation.
  • 04You'd rather have a co-founder than a cap-table line item.

07 / Contact

Let's talk.

Founders, operators, LPs, ex-colleagues, or someone who just thinks we should know each other — open inbox.

Get in touch
hello@dial-up.ph
Studio
Davao City
Philippines